Twitter user @hypeneverdies shared a potential first look at the rumored collaboration, showing the Trefoil logo embedded in the GG monogram pattern. It’s unsure whether the blue-colored print is seen on an actual product or packaging.
If confirmed to be true, this wouldn’t be the first sportswear and luxury crossover. Gucci first linked up with The North Face in 2020 for an outerwear collection, which later expanded to the virtual world through Pokémon GO. Meanwhile, adidas has dropped collaborative footwear with Prada in the past.
Gucci and adidas were previously rumored to be working on co-branded uniform designs for Real Madrid FC, which both labels denied.
Stay tuned as we learn more about the potential Gucci x adidas project.
GUCCI x ADIDAS First Look ? pic.twitter.com/vOLlPJ4qa5
— HypeNeverDies (@HypeNeverDies) December 20, 2021
- Hypebeast Korea