Editorial

HYPEBEAST. Driving Culture Forward

Behold, the Top 8 Internet Boyfriends That Helped Us Survive 2021
Culture 

Behold, the Top 8 Internet Boyfriends That Helped Us Survive 2021

It’s the gift that keeps on giving.
1,382 Hypes

The Sneaker Edit: 10 Sneaker Staples for the New Year
Footwear 

The Sneaker Edit: 10 Sneaker Staples for the New Year

New kicks for a fresh start.
905 Hypes

'Insecure' Star Natasha Rothwell Is Everyone's Best Friend in Their Heads — And We Don't Like Sharing
Film & TV

'Insecure' Star Natasha Rothwell Is Everyone's Best Friend in Their Heads — And We Don't Like Sharing

Kelli is more than just a hilarious character.
3,101 Hypes

The HYPEBAE Best: All the Movies and TV Shows We Loved in 2021
Film & TV

The HYPEBAE Best: All the Movies and TV Shows We Loved in 2021

From Netflix’s ‘Squid Game’ to ‘Dune,’ our editors share their top picks of the year.
1,445 Hypes

5 Sneaker Trends to Watch for in 2022
Footwear 

5 Sneaker Trends to Watch for in 2022

Expect to see these styles take over the new year.
20,633 Hypes


'Emily in Paris' Season 2 Still Misses the Mark on Diversity
Film & TV

'Emily in Paris' Season 2 Still Misses the Mark on Diversity

While less cringey than Season 1, the show fails to represent the vast array of cultures in Paris.
5,101 Hypes

SOMI Opens a New Era With Her Solo Debut Album, 'XOXO'
Music 

SOMI Opens a New Era With Her Solo Debut Album, 'XOXO'

We speak with the K-pop artist about her latest music video, favorite outfits and more.
4,704 Hypes

The HYPEBAE Best: Our Editors Ranked the Top Albums and Songs of 2021
Music 

The HYPEBAE Best: Our Editors Ranked the Top Albums and Songs of 2021

These are the hits that took over our playlists.
2,655 Hypes

The Hottest Makeup Trends That Will Dominate 2022
Beauty 

The Hottest Makeup Trends That Will Dominate 2022

From Y2K lips to graphic eyeliner.
21,665 Hypes

Jordan Brand Unveils Retro Lineup for Spring 2022
Footwear 

Jordan Brand Unveils Retro Lineup for Spring 2022

Including three women’s releases.
6,537 Hypes

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