Beauty

HYPEBEAST. Driving Culture Forward

Going Brunette Will Be the Wave for 2022
Beauty

Going Brunette Will Be the Wave for 2022

Dark hair is associated with mystery and power, according to stylists.
2,729 Hypes

Selena Gomez and Cara Delevingne's Latest Matching Tats Are a Watercolor Dream
Beauty

Selena Gomez and Cara Delevingne's Latest Matching Tats Are a Watercolor Dream

See their new ink here.
5,416 Hypes

Jada Pinkett Smith Embraces Her Hair Loss Struggles in the Best Way
Beauty

Jada Pinkett Smith Embraces Her Hair Loss Struggles in the Best Way

“Me and this alopecia are going to be friends,” she says.
2,363 Hypes

Conceal Your Eyebags with Summer Fridays New Eye Cream
Beauty

Conceal Your Eyebags with Summer Fridays New Eye Cream

Brighten your complexion with its potent vitamin C and peptide blend.
287 Hypes

The Hottest Makeup Trends That Will Dominate 2022
Beauty 

The Hottest Makeup Trends That Will Dominate 2022

From Y2K lips to graphic eyeliner.
21,665 Hypes


Face Stickers To Become the It Girl Beauty Trend of 2022
Beauty

Face Stickers To Become the It Girl Beauty Trend of 2022

The stick-on makeup craze is inspired by Gen Z and Season 2 of ‘Euphoria.’
2,849 Hypes

4 Winter Hair Color Trends That Will Elevate Your Look
Beauty 

4 Winter Hair Color Trends That Will Elevate Your Look

Natural tones and balayage moments are taking over.
13,948 Hypes

Ava Phillippe Fronts Campaign for 'Bridgerton' x Pat McGrath Labs Collaboration
Beauty

Ava Phillippe Fronts Campaign for 'Bridgerton' x Pat McGrath Labs Collaboration

Wearing eyeshadows, blushes and more inspired by the hit series.
957 Hypes

Dua Lipa Looks Stylish as Ever Showing off Her Trendy New Haircut
Beauty

Dua Lipa Looks Stylish as Ever Showing off Her Trendy New Haircut

The singer revisits one of her signature looks.
7,446 Hypes

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021
Beauty 

The HYPEBAE Best: Our Editors' Favorite Beauty Products of 2021

Including makeup and skincare products we loved this year.
15,855 Hypes

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